Carve Out A "Niche" From Your Passion, Experience, Hobby, Interest . . .

Just about everyone has some more than superficial knowledge of something. That knowledge can be transformed into a solid income from the internet.

So, why do so many try and fail?

When you break it down to the basic reason, you find that most people take what they think they know about marketing in general (offline marketing), and attempt to apply it to the online world. It is the difference between the two worlds and acting or not acting upon that which makes the difference.

The main factor of success in the offline world is location. The physical location of your business is one example. It could be the location of real estate. It can also be the location of your advertising in paper media or on broadcast media. There's an old saying in the offline world, "Location! Location! Location!"

The power of location means that because of the "high traffic" in these locations the businesses in the area are successful because of the high number of people who are exposed to their business by just passing by. Each individual business located in that shopping area is a "niche" within that market.

In the online world, no one will just happen to pass by your site. Human behavior on the internet is totally different than how they behave offline. Overwhelmingly, the main activity engaged in by humans on the internet is searching for information.

Most likely, there are people on the internet looking for some type of information that will save them some money, time or both.

In my next post I will go into more detail on "infopreneuring" and how to leverage the knowledge you already have.

Download the FREE ebook on niche marketing, "Finding Your Niche," which shows you how to select a profitable niche to create and market an information product to.

Click Here to download "Finding Your Niche"